Hey you. Yes,
you. You wait tables? And you haven’t read this shit? What an atrocity. Step your game up, read this and thank me for
my Godly knowledge in a comment below.

Preface – YOU SHOULD SHOWER BEFORE WORK.
Nobody wants to smell the fermenting BO all
over you when they’re trying to order dinner.
Groom yourself.
This doesn’t mean
BATHING IN COLOGNE, it means don’t smell like a garbage truck.
Too much cologne is worse than none at all, I do
not want my glass of wine smelling like Drakkar Noir.
Save it for your dates at the Red Lobster, it’s
not appropriate for work.
Also, is it really that hard to wear a CLEAN and IRONED
shirt to work? It’s disgusting when the
waiter looks like he just rolled out of bed wearing the same shirt he came to
work in.
BEFORE YOU EVEN WAIT ON ANYONE, YOU HAVE A SHITLOAD OF WORK
TO DO.
Are your glasses buffed?
Silverware buffed? Coffee
made? Iced tea brewed? DO YOU KNOW ALL
OF TODAY’S SPECIALS? What’s 86’ed? Does the Chef want you to sell something
SPECIFIC? Did you do enough rollups for
the patio? Is there a cocktail of the
day? These questions, and plenty more
are to be addressed before you ever take an order or even greet your guests.
Let’s assume you’re not a complete jackass, and you’ve done
most of these. Now you’re ready to meet
your adoring public.
Greet your guests.
In a clear, confident voice introduce yourself and welcome
the ladies and gentlemen to the restaurant.
Make eye contact and smile. Don’t
fidget, stutter or fail in any other way.
The guests experience this evening is entirely your responsibility, and
you’re not here to be their friend. You’re
their server. Don’t say folks, girls,
guys, dude, man, bro or anything else that is not respectful. Hopefully you’re not working at a diner in
South Texas, where this kind of shit is acceptable, but if you are maybe it’s
time to reconsider your life choices. Maybe you should have graduated middle school?
Sell Water.
Why would anyone decide to pour the water without asking a
guests preference? It’s presumptuous,
and you’re losing the restaurant (not to mention yourself) money,.
Instead, offer the guest a choice of flat or sparkling bottled
water. By only giving them a bilateral
choice, you’re in effect raising the odds of selling bottled water
exponentially. Two bottles per table of
four, ten dollar sale. Now, don’t you
feel like a champion? You always knew you’d make your mom proud.
Sell a cocktail (or two).
Would you like a cocktail before dinner? Better yet, WHAT KIND of cocktail would you
like before dinner? A martini before
dinner can loosen the situation up. Suggest a cocktail, usually Vodka, Gin or
Whiskey based works well. Maybe throw in
a rum cocktail, if your demographic is younger.
Example – “How about an ice cold martini tonight? Or perhaps a Manhattan? The Raspberry Mojito is muddled to order, and
it’s very refreshing!” Serving a round
of cocktails also allows you to pair the diners food with the appropriate glass
of wine. Once they’ve ordered a glass of
Cabernet, it’s difficult to pair that with the seafood dish your guest
discovered he wants. Remember - Alcohol
is magic. True story, just ask your
parents.
(Yeah, you get it.)
Sell Wine to entire table instead of people separately.
GUEST 1 – “I’ll have a glass of cabernet, ($10)
GUEST 2 – “I’ll have one too.”
Here, you’re presented with several options.
Option A – you get their two glasses of Cabernet. $20 sale.
Option B – “That’s a great wine, but for only three dollars
more I have the Brand X. It’s from a
single vineyard in a better vintage, has much more complexity and flavor
density. It’s a great value.” $26 sale.
Option C – “Well, you know there are four and a half glasses
of wine in a bottle, and if you plan on drinking a couple of glasses each it’s
a good idea to get one for the table.
You can take home whatever you don’t finish here, and it will allow me
to pair your food and wine selection much more effectively. This Brand Y Cabernet is only $48, and is a
much better wine than the other two. It
has a high rating, is ready to drink now and I’d love to decant it for
you. $48 sale.
Option A is reactive, while options B and C are
proactive. Don’t be an order taker.
Sell Specials.
Learn your specials.
Ingredients, methods of preparation, weight. Usually, specials are more expensive
entrees. They also make the guest feel “special”
for lack of a better term.
WRONG – “Uh, well, tonight we have some Sea Bass and also
like two other things. We got a soup, it’s
mushroom, and something called foie gras.
It’s from a duck. It’s pretty
good. The Sea Bass comes with mango
salsa and some rice. ”
RIGHT – “This evening our chef has prepared Tournedos
Rossini, with a black truffle gastrique.
The petite filet is grass fed and prime, aged here in the house for
three weeks. The foie gras is a nice
cut, about four ounces, just lightly seared on each side. The dish is served with Bechemel Au Gratin
potatoes and pan seared Haricot Verts, which of course are organic and prepared
al dente. This dish could change the
very way you see your life.”
ORDERED.
And they
never even ask the price, which of course is $52.
Sell an appetizer.
GUEST – “I’ll have the Roast Chicken, please”
WRONG – “Uh, ok.”
RIGHT – “What kind of soup or salad would you like to start
with? Our soups are made from scratch
fresh daily, and so are our salad dressings.
The wedge salad is a great way to start, the lettuce is crisp and it’s
not too big. Or try the Oysters on the half shell, they’re shucked to order and
delivered fresh daily”
SELL, you fools, SELL.
Sell side dishes.
Sell a side dish with the entrees, even if they already
include one. Sell the table something your
restaurant is known for or does exceptionally well. Basket of fries, side of vegetables, an extra
salad to share. Don’t feed them basket
after basket of bread, you’re only hurting yourself in the long run.
A PROPER BASKET OF BREAD WILL ALWAYS HAVE ONE MORE SLICE
THAN THERE ARE PEOPLE AT THE TABLE.
Everyone gets one, and nobody will be rude enough to take the last
one. Unless, again, you work down in
South Texas. Then serve up the corn
bread, by all means.
Upsell.
Would you like chicken on your salad? Would you like a cocktail? Would you like an extra glass of wine? Our
house fries are amazing, and a really easy to share!
These things will separate you from the order takers
masquerading as servers.
Don’t be afraid to pick up a plate or two.
Even though you have bussers, prebussing a table gives you
an opportunity to approach your table in an unobtrusive way.
Let’s say your busser picks up an empty salad plate. Is he going to sell that second glass of
wine? Probably not. Is he going to refill that glass with the
bottle on the table? No. Remember, it’s your responsibility to take
care of the guest, not the bussers.
I can’t emphasize this enough – DOES THE GUEST HAVE
APPROPRIATE SILVERWARE? Did she just eat
a salad, had her salad fork and butter knife taken (by your busser probably,) and NOW DOES NOT HAVE A KNIFE TO
CUT HER SALMON WITH? This is an amateur
hour mistake. DON’T LET IT HAPPEN AGAIN.
Sell Dessert / Coffee / After Dinner Drinks.
Selling desserts is one of the most overlooked categories in
waiting tables. Often desserts can
raise your check between 15% and 20% if sold correctly.
Drop the desert menu on the table. Don’t
ask, that gives the guest a chance to say no. Drop the menu on the table and while you’re
doing that, offer coffee.
“Who would like coffee this evening?” is a much better way
to sell than “Would you like some coffee this evening?”

Espresso drinks are expensive, so are digestives, ports,
cognacs and whiskeys.
All of which can
be enjoyed after dinner by the discerning guest.
By offering these options you’re already
going above and beyond what order takers do.
Say your name again, thank your guest. They’re paying your rent, you know. The guest is why you’re allowed to exist, so
thank them for that. If you’ve been
following these steps of excellence, the guest will want to dine with you
again. Remind them of your name, tell
them you’d love to see them again and to ask for you when they return. This makes the guest feel comfortable and
cared about, it also guarantees that you will have a steady clientele that want
to dine SPECIFICALLY WITH YOU. Job
security, anyone?
Knowledge is power.
Know your products. Know your
beers on tap, RIGHT OFF THE TOP OF YOUR HEAD.
Know your house wines. Don’t be caught stuttering, and NEVER say “I
don’t know.” Neither does the guest
jackass, why are you even there if you don’t know? Instead, say “Let me look into that for you,”
and FIND OUT.
That’s it. If there’s
more to add, I’d love to hear the criticism.
Please post as a comment. The next post will be a basic wine guide. Until then, CHEERS! And don't be mad if you're not getting that 20% tip.
You know you have to EARN it, right?
Last thing - look at my beautiful face consuming alcohol, should you need some inspiration.